1770 South Amphlett Blvd
San Mateo, California

Kami Huyse & Beth Kanter

Social good and corporate social responsibility are becoming oft-used strategies for companies looking to impress customers. But "lethal generosity", a term originally coined by Shel Israel, goes beyond mere tactics and operates at the cultural level. Companies that are generous members of a community, are often seen as credible and influential. As such, they gain the upper hand over their competition in that community. Hear case studies of companies that have employed lethal generosity and the results that they get from doing so.

Official Website: http://www.newcommforum.com/Social-Media-Education

Added by Zoetica Media on February 21, 2010

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