LaCava Campus Center
Waltham, Massachusetts

Dear Marketer:

If you think “Web 2.0” is the leading edge of online marketing, think again.

Google “Web 3.0” and you'll get 348 million results in two-tenths of a second.

Of course, online marketing is just one facet of what we do in direct marketing these days, but it's a similar story in every facet of our industry.

If you're hungry for the knowledge you need to understand and leverage the latest strategies and tactics – online and offline – while protecting your brand, you should attend “Direct Marketing 3.0: Multi-channel marketing, social media, other opportunities…and threats,” the annual conference of the New England Direct Marketing Association, on April 30 and May 1, 2008.

You'll have a chance to learn from some of the smartest and most innovative marketers around. In sessions covering B-to-B marketing, online and social media, multi-channel marketing and the latest in DM creative, our speakers will bring you real-life examples of innovative ideas that have been market-tested, and give you new ways to think about the path forward.

Take a few minutes right now to review conference programming, and don't forget to register!

On behalf of the entire organization, I look forward to seeing you at Bentley College on April 30 and May 1.
Best regards,

Gary Lubarsky
Conference Chair

Official Website:

Added by vanhoose on April 16, 2008