NAVTEQ Breakfast Seminar - Location is Key to Mobile Marketing Success April 13, 2010

Location based advertising (LBA) is today's most personal and direct marketing channel reaching target audiences based on age, gender, income, and lifestyle segments. Since LBA gives consumers control on what, when, where, and how customers receive ads, mobile marketers can provide consumers valuable offers and location ads targeted to their needs.

Interactive and advertising agencies have the opportunity to attend this seminar and learn about the state of mobile advertising today and how NAVTEQ Media Solutions, representing the largest location ad network of 800+ advertisers, is supporting LBA.

Revenues from mobile location-based services will exceed $12.7 billion by 2014 according to Juniper Research. Mobile developers will learn how to successfully incorporate location based advertising to tap into this revenue potential and off-load the costs of adding dynamic content and features when developing location based applications.

At the end of the seminar will be a Mobile Advertising Panel featuring Mobile Marketing Association, NAVTEQ Media Solutions, Canpages and and Chetan Sharma, author of “Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market”. When you register, feel free to submit questions/topics you would like covered by the panel.

Official Website: http://www.wavefrontac.com/news-events/waveguide-training/NAVTEQ_Apr13_2010/seminar-2010-04-13