Navigating Your Brand Through Mergers and Acquisitions October 16, 2007

Whether you're a big fish or a little fish, the coming together of brands presents interesting challenges and opportunities that all marketers need to master in the churning corporate sea of mergers and acquisitions.

Join us at Microsoft in Mountain View to hear this panel of M&A experts share their experiences and tips for success whether your company is being acquired or is acquiring another company. From dealing with the challenges of combining clashing cultures to making tough decisions about the dissolution of an acquired brand, our panelists promise to create an engaging and highly interactive forum discussion. Morning refreshments are provided.

Panelists:

* Patrick Moran, Senior Marketing Director at WebEx (recently acquired by Cisco)
* Russ Meyer, Chief Strategy Officer, Landor Associates (San Francisco)

* Moderator: Ron May, Senior Director of Marketing at UPEK (formerly the Barbie brand manager for Mattel)

Since 2000, the Silicon Valley Brand Forum has been providing the opportunity to brand professionals to share challenges, trends and opportunities in brand management. We are the only Bay Area organization dedicated exclusively to brand management. Our members come from the client side, agency side, and academic side of branding. We are committed to keeping brand professionals throughout the Bay Area educated and connected.

If you're interested in sponsoring this event, please contact Kevin Heney at 408.448.8724 or Jenn LeBlanc at 925.828.2735.

$95 advance/$110 onsite (only credit cards accepted onsite).

Official Website: http://www.svbrandforum.com/