Multi-Channel Marketing - Morning - London October 13, 2008

This course will give you the knowledge and techniques to:
• Plan a multichannel campaign
• Choose the role each channel should play
• Weave channels into a coherent customer experience
• Set goals and objectives for your multichannel campaign
• Measure a multichannel campaign's success.

Official Website: http://www.e-consultancy.com/knowledge/events/1583/multi--channel-marketing--morning--london.html