128 King Henry's Road
London, England NW3

Join Chris Cathcart, bigmouthmedia's Senior Finance Strategist, as he discuss how financial institutions can use search to drive traffic to distribution channels.

In the rapidly changing business world, financial services companies need to know how to attract consumers increasingly drawn to the internet as a consumption channel.

Do you understand how to drive product sales and profit through today's various distribution and marketing channels?

Join Chris Cathcart as he explains how vital search is for financial services companies, detailing

· How to apply search as a distribution tool:

· How to measure the impact, in terms of volume, of keyword search in driving consumers to distribution channels

· If PPC advertising pays, and how it can be used to best effect for smaller organisations.

To be where your customer are requires that you understand your customers' buying behaviour. Join bigmouthmedia and other industry experts and find out how you to create a strategy that integrates traditional and digital channels in terms of both marketing and distribution.

Official Website: http://www.haymarketevents.com/conferences/?fuseaction=eventIntro&eventID=3545

Added by bigmouthmedia on March 17, 2008

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