What happens when everyone has devices in their pockets that know where they are and can display engaging maps? That's exactly what innovative company Platial has been exploring since 2005.
Platial CEO Di-Ann Eisnor and VP of Product Jason WIlson will talk about mobile mapping at Mobile Portland's June Meeting. Di-Ann's description of their topic was so good that we're quoting it verbatim:
"My daughter's school has an activity called 'junkbox,' where you make stuff based on whatever scraps you find in a box of reused components and objects.
Because both maps and mobile are in rapid iterative development, mobile maps developers have been in a constant state of junkbox; we've gleaned scraps of location data, bits of APIs, and grasped at revenue models but there haven't been enough of the right elements to make something truly wonderful.
This helps explain why a few services like Loopt, Platial Nearby and Whhrl have seen some success but nothing on the scale of Twitter or Facebook.
On Friday, our box was endowed with a shiny new item; location-aware web browsing at least for iPhone, and with it, Map Kit and new payment models.
Now, web developers will be able to create location-based apps for iPhone, drastically increasing the number of services which can integrate location.
This, in addition to recent releases of geodata APIs and location APIs bring the vision of mobile mapping to reality almost surely leading to augmented reality, truly social maps serving a global purpose, better filtered & analyzed content.
Platial Nearby is directing all of this toward specific contextual location filters. We'll talk about this and show some examples of what we're making now."
Official Website: http://mobileportland.com
Added by grigs on June 21, 2009