Mobile Marketing Innovations June 10, 2009

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Mobile Marketing Innovations
"We (Google) can make more money in mobile than we do in the desktop, eventually"
Eric Schmidt, CEO - Google, 2008
Without a doubt, mobile presents a massive opportunity that has not been seen since the birth of the internet itself. Taking digital on a stage further, mobile penetration in the UK is almost at saturation point and globally, even those who do not have a home, let alone access to a computer have a mobile handset. Your mobile is with you at all times giving you access to an immediacy and locality not possible through the traditional desktop.
The opportunities for brands, businesses and organisations are sizable with mobile providing immediate and on the move access to consumers, location targeting and call to actions that can be acted on immediately. Rather than mere click rates, even Search is transformed to click-to-call or even click-to-locate.
But alongside the unique opportunities that mobile presents come unique challenges. How does one montetise the medium? With so many screen sizes, codecs and protocols how can a brand tailor its message as opposed to the one size fits all approach?
Mobile is the most personal, pervasive mass market consumer device ever seen. How are you going to harness its power for the benefit of your brand, business or organisation?
This dynamic half day seminar will examine the latest innovations in mobile marketing providing you with fascinating insight, case studies and learnings. We will then explore how you can apply these learnings to your business or organisation leaving you with practical ideas for mobilising mobile to meet your objectives.
Who Should Attend

This half day course isdesigned for those who are interested to find out more about how they could be using the latest innovations in mobile to benefit their organisation.

Pre-requisites

Basic digital market knowledge. If you are new to digital, we recommend ourIntroduction to Digitalcourse

Number of places left: 22
Early Bird Discount - Book by 8th May and save 100

There is a 5% discount available for bookings of 5 or more delegates when paying by BAC or cheque. Please email [email protected] to book your places.

BOOKING CONDITIONS
PAYMENT
If you experience any problems using Google Checkout or would prefer not to use these systems to pay for your event, simply email [email protected] or call Kate Cooper on 0844 736 2630.
REFUNDS
If you are unable to attend the event, a substitute delegate is always welcome. Simply [email protected] the new delegate's name and email address.
Any cancellations must be made in writing and received by Digital Training Company no later than 10 working days prior to the event - all bookings are binding thereafter. Once we receive your cancellation, a full refund will be made within 30 days.
Digital Training Company will not accept liability for any transport disruption or individual transport delays and in such circumstances normal cancellation restrictions apply.
It may be necessary for reasons beyond theDigital Training Company'scontrol to alter the content, timing or venue.



Organized by Digital Training Company


At the Digital Training Company we are passionately committed to driving growth in digital through the development of digital talent.

Digital is an incredibly fast paced, dynamic and exciting field that is overflowing with possibilities. And yet it is this fast paced dynamism that itself presents one of the biggest challenges to individuals, organisations and businesses.

This is a challenge we too have faced and overcome. We created the Digital Training Company to share our network of the very best trainers, experts, thought leaders, pioneers and futurologists with individuals and organisations via our unique range of public and in-house training programs.

Whatever stage you or your organisation is at on the digital journey, the Digital Training Company canhelp you to build digital capability, knowledge and expertise through our unique program of courses,workshops, seminars, events and experiences.

www.digitaltrainingcompany.com

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Ticket Info:  

• Early Bird 195 + VAT, £224.25
• Standard 295 + VAT, £339.25

Official Website: http://mobilemarketinginnovationsmay09-upcoming.eventbrite.com