Marketing through the mobile is the fastest growing advertising medium, and could be the most successful. Initially it was the growth in SMS usage which led to this growth, however new technologies put the future of SMS as the main marketing tool into question, as media through mobile becomes more popular.
How can network operators, content providers and device manufacturers generate revenue through mobile marketing?
What are the emerging technologies surrounding mobile marketing, and how can they be used effectively?
How can mobile marketing alienate the consumer, and how can this be prevented?
The Mobile Marketing Forum will connect key senior executives involved in marketing through mobile, from both the advertising and mobile industries. Through our format of interactive round table and panellist discussions, the summit will provide the chance to discuss in detail emerging technologies and their implications, as well as the risks and benefits of mobile marketing.
Focus topics for the day
The psychology of consumer consumption, and the characteristics of the new youth consumer
How democratisation, diffusion and distributed markets influence marketing and branding
The mobile platform and the future of marketing.
Why attend the Mobile Marketing Forum?
Meet other senior experts in the industry and form business relationships and partnerships
Discuss and share tips and opinions on mobile marketing strategies
Contribute new ideas, technologies and knowledge with other contemporaries in the market.
For a more conducive environment for both topic discussions and networking, we are only limiting this forum to the first 60 delegates who purchase their summit passes.
Cost of an event pass: £395.
For Further information on our event contact Somiya on:+44 207 386 36 35
Official Website: http://www.w2forum.com/i/Mobile_Marketing_Forum/