Mobile Engagement & Experience Conference (Hong Kong) October 10, 2012

This conference aims to equip you with insightful strategies and practical techniques in developing holistic mobile strategies that would engage customers with exhilarating mobile experiences. Hear how brands like Dell, ESPN, eBuddy.com and more created rich experiences and instantaneous connections for enhanced brand performance and customer service. From understanding the latest trends in mobile usage to the intricacies of location-based marketing and effectively demonstrating mobile ROI, pick up the success factors and pitfalls to avoid to maximise your mobile efforts. Learn how to integrate mobile with your existing marketing mix and “humanise” your digital experience to deliver relevancy, immediacy and proximity to your customers.

Official Website: http://www.conferences.com.sg/s1406-mma3-1a-l.pdf