Mobile Augmented Reality October 11, 2011

Mobile Augmented Reality is coming to CTIA Enterprise and Applications! One of the fastest growing segments in mobile and truly an extraodinary opportunity for developers, brands, agencies and the enterprise.

Forrester Research says "it will be a disruptive technology that changes the way consumers interact with their environments. It will bridge the real and digital worlds, enabling new ways to engage customers via advanced digital interactivity". Juniper Research predicts over 50,000 mobile AR apps will be available by 2015.

Topics covered will include:

■The development, deployment and marketing of mobile AR apps for smartphones and tablets
■Separating the hype from reality
■What are the current and future uses of AR?
■Latest supporting technologies
■Technical challenges
■Monetization of mobile AR
■Protocols and standards
■Brand case studies
■Social networking and social media and AR
■Mobile AR and the enterprise
■Advertising and marketing strategies
Who should attend? - Developers, Operators, Brands, Agencies, Publishers, Techology Providers, Gaming Companies, Start-ups