MIUPA: Designing for the Multi-Device-Owning, Attention-Short, Hyper-Connected Consumer April 21, 2011

Marta Strickland will talk on several emerging trends that demonstrate how consumers are interacting with companies in new ways online and in the real world. This is about giving companies practical advice on how to make sure they are creating a seamless and intuitive experience that will appeal to the consumer of today… who is browsing from many different devices, who has limited time, and who demands useful tools and engaging experiences to help them make better purchase decisions.

Official Website: http://michiganupa.org