Brand Canyon: A Mandate for New Thinking
Hear examples of companies bridging the “brand canyon” to create ongoing emotional connections with their customers. Understand how successful businesses find and manage experience “clues” and differentiate between brand management and experience management. Learn how to make the dynamic shift from making-and-selling to sensing-and-responding. Through illustrations from Fortune 100 clients, Lou Carbone shares how to create and execute a systematic design and delivery of experience clues that will have immense impact on customer value, loyalty, and the bottom line.
* Creating Digital Connections to Customers: A case study of interactive marketing at Microsoft.
* Delivering a Consistent User Experience Through the Development Cycle: Strategies for bringing the designer and the developer together.
* Differentiating Brands With Innovation: How to drive business opportunities by leveraging new technologies.
Official Website: http://www.mima.org/events/index.asp?eventID=115
Added by dougpollei on January 3, 2008