Milk Mustache Mobile Tour Encourages Minneapolis to 'Milk the Moment'! June 14, 2010

MILK MUSTACHE TOUR HOSTS FREE EVENTS TO ENCOURAGE MINNEAPOLIS MOMS TO
‘MILK THE MOMENT’
The 2010 Milk Mustache Mobile Tour Urges Minneapolis Area
Residents to Build Strong Families

WHAT:
The National "got milk?®" Milk Mustache Mobile Tour is crossing the country from March to September to help celebrate those special moments that families share around the dinner table and show moms that serving milk at dinnertime is an easy, and affordable, way to help make sure their families get the nutrition they need.

From June 14 – June 19, the 2010 Milk Mustache Mobile “Milk the Moment” Tour will be cruising through Minneapolis hosting free local events that feature a variety of fun and educational activities for the entire family. The tour also offers moms a chance to share how they “milk the moment” at dinnertime for a chance to win an unforgettable family dinner with Milk Mustache celebrity and chef Tyler Florence.

MINNEAPOLIS EVENT SCHEDULE & DETAILS:
DATE: June 14, 2010
Peavey Plaza
1111 Nicollet Mall
Minneapolis, MN 55403
Time: 11:00AM-2:00PM

DATE: June 15, 2010
Midway Stadium
St. Paul Saints Baseball
1771 Energy Park Drive
St Paul, MN 55108-2720
Time: 5:30PM-7:30PM

DATE: June 16, 2010
Como Park Zoo and Conservatory
1225 Estabrook Drive
Saint Paul, MN 55103
Time: 12:00PM-4:30PM

DATE: June 17, 2010
Nicollet Mall Farmers Market
700 Nicollet Mall
Minneapolis, MN 55402
Time: 11:00AM-1:00PM

DATE: June 19, 2010
Grandma’s Marathon
Duluth Entertainment Convention Center
Duluth, MN 55816
Time: 8:00AM-12:00PM

ON-SITE ACTIVITIES:
At the “Milk the Moment” Tour events in Minneapolis residents can:
• Enter the “Milk the Moment” contest for a chance to win a trip for a family dinner in San Francisco with Milk Mustache celebrity and chef Tyler Florence
• Pose for celebrity-inspired souvenir Milk Mustache photos
• “Aim” toward good health by participating in a football toss activity that focuses on the importance of eating healthy and physical activity
• Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices
• Interact with local registered dietitian Lindsey Walder about the benefits of milk and how it can help build strong families
• Sample ice-cold lowfat and fat free milk from local dairies: Kemps LLC., Hastings Cooperative Creamery, Nestle USA, Inc., Schroeder, Inc., and Land O’Lakes Inc.
• “Pass the Gallon” through Facebook to benefit Feeding America and ensure all moms can help build strong families with milk
FOR MORE INFORMATION:
For more information visit whymilk.com or contact Kelly Magnus at 312.988.2215 (office), 262.844.7377 (cell), or [email protected]