Michael Shermer at Books Inc. January 25, 2008

Meet bestselling author and psychologist Michael Shermer, whose new book The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics, explains how evolution shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.

Official Website: http://www.booksinc.net