Media: The Basics of Press Coverage April 13, 2010

In this comprehensive overview of the basics of media coverage, participants will gain an understanding of the ins and outs of working with the media from an industry expert. Gaining media coverage for your business is key to increasing credibility and establishing influence in today's crowded marketplace. Members will learn the importance of:

- Advertising verses PR - The Pros and Cons and What to expect.
- What the media wants in a story or feature.
- What is news? What is not? How to find your news.
- How to leverage media coverage.

Speaker is Erika Taylor Montgomery, CEO/Chief Publicist and Founder of Three Girls Media & Marketing, Inc. Erika enjoyed an 18 year broadcasting career in SF Bay Area before starting Three Girls Media in 2005. Her firm is the only PR firm in the nation to literally guarantee editorial media coverage to it's clients.

Erika's media expertise has included managing PR campaigns for NBC, including work with the cast of Will & Grace and Crossing Jordan. As a journalist, Erika covered Bill Clinton's Presidential campaign, the SF/Loma Prieta Earthquake of 1989 and the Oaklnd Hills fire.

Following her award-winning broadcasting career, and prior to beginning Three Girls, Erika worked as Director of Media Relations for a prestigious Silicon Valley PR firm, and for the California State Legislature as Press Secretary.

Erika's personal media accomplishments include over 5,000 media placements in Mega-Tier outlets like the Wall Street Journal, InStyle, Oprah, USA Today, NY Times, the Washing Post, Fox News, CNN and MSNBC, as well as internation press throughout Europe, Mexico and Australia.

Official Website: http://www.ABWA.biz/calendar.html