Media Mind Meld: How Video, Interactive and Web Are Coming Together September 23, 2008

Today, the seperate elements of video, interactive and web are becoming interdependent, and you'll often find all three of them within a single integrated media project. What does this mean to you? All of a sudden, bandwidth matters again, requiring a new level of media strategy. You'll want to ensure that your media has many touch points by design, not as an afterthought.

Steve Weisser, Executive Producer of Compass Rose Media will focus on the convergence of these media elements and the techniques needed to maximize the impact and advantages of this evolution. We will provide a brief history of media conventions commonly employed within the past ten years and contrast these with current theories and usage in today's dynamic integrated media environment. We'll then discuss effective planning techniques for integrated media projects and catch a glimpse of what integrated media may look like over the next few years.

STEVE WEISSER is the Executive Producer of Compass Rose Media. Steve began his career in New York City, where he was an Emmy award-winning editor. He started Compass Rose Media with the desire to control the vital creative elements of multimedia projects by producing them in-house, enabling CRM to pioneer a spectrum of integrated media techniques. Steve oversees projects for a wide range of firms, from dynamic startups to leaders within the Fortune 500.

Free to BMA Members, $15 Non-members, plus your own breakfast tab.

Official Website: http://norcalbma.org