Media & PR for Information Professionals: Matthew Mezey November 12, 2008

Matthew Mezey, CILIP Update's News Editor, offers his unique insights into how to raise your own profile, and your information service's, through optimal use of publicity and media relations:

* PR: from the traditional approach to the emerging 'PR 2.0' approach
* How to write an effective press release and avoid common pitfalls
* The do's and don'ts of getting your message over to the key LIS journalists and bloggers
* 'Linkbait' and optimising PR content for the web; assessing its impact with metrics
* Using PR tips to raise your department's profile within your organisation

Official Website: http://www.cilip.org.uk/training/calendar/bydate/November08/CLSIGProfessionalDevelopmentClubMediaPRforInformationProfessionals.htm