Measuring the Impact of Collaboration: a fireside chat with John Hagel March 18, 2011

If the Collaborative Enterprise will suffer a fate similar to Social Business then measurement won't matter. After all, most pundits, gurus, and experts will tell you that measuring performance is not important in Social Business - it is an imperative to become social, thus performance, control, and measurement are not important. Since we are going to become a social business - whether we want it or not - focusing on measuring results and performance is futile. Needs to be done!

The vast majority of business people don't agree with that idea; but until now it was hard to propose an alternative model.

Measurement in business is critical for many different reasons beyond justification of the tool or technology being implemented - but the core principle of doing any technology or strategy implementation is to ensure that there is progress: improvement, reduction, increases, faster, better, slower, different are all relevant labels to assign to business processes.

However, there are very few entities that have done this with considerable success and shared it. John Hagel, the New York Times bestselling author of Power of Pull, and Deloitte's Center for the Edge did just that, and published a report recently comparing and contrasting before and after metrics and measurement strategies at two organizations that began to collaborate. The study is quite interesting not only in what it shows, but also the methodology that advocates.

Join John Hagel and Esteban Kolsky to hear John explain firsthand how the project came about, what went into creating the methodology, results, and conclusions.

Official Website: http://www.meetup.com/BayAreaExecutives/events/16740285/