Measuring PR & Corporate Communications Workshop November 22, 2009

In this current belt-tightening economy, accountable PR is a necessity in order to justify communications spending to the bottom line. Today, businesses and governments in Asia have to communicate across the region, even worldwide and across multiple cultures. It isimperative that communication professionals understand the interests and expectations from a range of stakeholders and audiences, gain up-to-date insights on new measurement methods to stay ahead of the game and prove PR’s worth in this changing media environment.

Are your PR efforts meeting your company’s strategic objectives?
Do you know the tools to measure reputation and quantify the value of PR in this digital age?
How do you assess PR’s impact in integrated campaigns as opposed to other marketing channels?
Join us at this distinguished 2-day workshop on “Measuring PR & Corporate Communications” with Jim Macnamara, leader in PR and corporate communications measurement. You will gain exclusive insights on the latest measurement tools and priceless workable tips.This workshop will equip you with cutting edge skills to measure both online and offline PR, and to integrate measurement at every stage of your PR campaign. Packed with real-life case studies and interactive exercises, you will learn how to translate your PR efforts into tangible results and apply international best practice models and cases locally.

For more details, please visit http://www.conferences.com.sg/S1354-SPR9-23S-L.pdf or http://www.conferences.com.sg/ws-spr9.htm

For more information, please email Ms Lorraine Tiang at [email protected] or call us at +65 6372 2201.

Official Website: http://www.conferences.com.sg/S1354-SPR9-23S-L.pdf