How well do you understand your current and potential customers? What’s stopping you from selling? And how happy are you with the quantity and quality of your new customers?
A bit of research can help you measure customer satisfaction, improve what you offer and make your business more customer-oriented, but what is the best way to collect and interpret the information? There’s more to it than ticking boxes on surveys! In his presentation, Paul Hutchings of Kindle Research will provide you with some handy tips on how to do your own market research with minimal investment of time and money.
In the second part of the seminar, Jacky Misson of rise sales development will highlight some of the most common gaps companies have in their sales strategies. It takes time to convert a good prospect into a paying client, so having a robust ongoing sales strategy is essential to maintain and grow your monthly sales revenue and avoid those nasty peaks and troughs.
Added by MDHUB on February 22, 2010