The Arts Management Institute Presents:
AMI Marketing Essentials Taught by Belinda Taylor
Tuesdays, January 15 - February 19, 2008
6-9 pm (dinner included)
Workshops held at:
1663 Mission Street, Suite 525
San Francisco, CA 94103
Belinda Taylor is an award-winning journalist and former editor and marketing director for Theatre Bay Area, and was the Inaugural Director of the California Arts Council's Arts Marketing Institute.
Jan. 15: Public Value Marketing
Get started on a values/belief statement that can serve as your organizational DNA.
Jan. 22: Let's do a Brand Audit!
What is your brand? Does it reflect who you are and what you care about? Determine whether it’s time for a fresh look or stronger brand message for your organization.
Jan. 29: The Language and Tactics of PR and Marketing (Team taught with Brechin Flournoy of NEQA/Communications)
Examine your marketing materials and the language you use. Rev up your marketing and PR and define effective distribution strategies.
Feb. 5: Audience and Donor Development
Refine strategic marketing communications; discover messaging that gets results for you.
Feb. 12: Arts Marketing and Consumer Trends
Tune in to today’s marketplace realities with an effective marketing plan.
Feb. 19: Putting it All Together!
Using sample strategic marketing plans from arts organizations we'll create an outline for you to use as a template for your own planning efforts. We will also look at ways to use research to build on your strengths and grab opportunities when they arise.
New Year’s Special: Use password “artworld” and take the entire series for only $525 (reg. $600) or drop-in at just $89 per class. (reg. $110 per class)
(415) 621-3186 x 103 or
Official Website: http://www.quinn-assoc.com
Added by neqa_communications on January 7, 2008