1 Plough Place
London, EC4A 1DE, England

What sparks innovation? A clash of ideas, a fresh perspective, a fusion of expertise?

NESTA Connect seeks to stimulate innovation through collaboration, in part by exploring the participatory culture of the web. We are delighted to be hosting the event ‘Mass Collaboration?’, in partnership with the Institute of Creative Technologies at De Montfort university, where we will hear from Howard Rheingold and Mark Earls, writers who examine and challenge traditional perceptions of mass behaviour change and cooperation.

This event is intended as the start of a conversation on how to optimise the potential social impact of networked technology, and it's impact on how we should think about mass collaboration for innovation in the UK and beyond. We hope you can join us.

* Jonathan Kestenbaum, Chief Executive, NESTA
* Prof Howard Rheingold, UC Berkeley, Stanford University, Annenberg School for Communications and the Institute of Creative Technologies; and author of 'Smart Mobs'
* Mark Earls, Author of ‘Herd: How to change mass behaviour by harnessing our true nature’
* Roland Harwood, Head of Connect, NESTA

Refreshments served from 5.30pm and presentations will start at 6.00pm

Official Website: http://masscollaboration.eventbrite.com/

Added by Mat Walker on August 13, 2007