mashup* Event - 'Local' theme (debate event) January 17, 2008

mashup* Event – Theme ‘Local’ – 17th January, London

Entry is £35 and you 'must' register at http://www.mashupevent.com.

Theme: Local - local search, local directories, local content, local services

Speakers, panelists & contributors include:

118.com Europe (The Number) - Nik Hole, Head
Northcliffe Media Digital - Robert Hardie, Content Strategy Director
Qype - Frederic Court, on Board of Qype and Partner at Advent Venture Partners
UpMyStreet.com - Stefan Magdalinski, founder and ex-CTO
WeLoveLocal.com - Max Jennings, co-Founder
With further audience participation from the likes of TouchLocal, KentTV.com, TrustedPlaces, Tipped and more.

So what are the issues around ‘Local’?

Do you have to be a dominating aggregator or online directory to make money from the long tail of local?
How are the big incumbents taking advantage of local and where do they see it going?
Should the big companies do local sites – or how do they ‘localise’?
Can local advertising-driven services make money?
Is local search great for local advertisers, or will they still lose out to the national guys who offer a product/service in every local area?
Isn’t local search only effective if local businesses are online? Or will they just rely on ‘aggregators’ such as Toptable, Trustedplaces?
Online directories – can they/should they look to add more local value?

Programme
18h00 - Registration (tea/coffee & biscuits)
18h30 - Speakers/Panel
19h00 - Panel/Q&A
20h10 - Networking & Demos

Official Website: http://www.mashupevent.com