Mashup* Event September 20, 2007

Purpose: to explore and debate how ‘agencies’ are explaining and positioning the digital opportunity

Whilst the technical innovators working at the sharp end of Web 2.0 ideals deliver services where the customer relationship is engagement and conversation, how will the ‘agencies’ [creative, design, buyers, advertising, PR, advisors, reporting, analysis, full service and integrated] deliver the existing big brands and do they understand the full impact of 2.0!

Official Website: http://mashupevent.com