Marketing to Youths Conference (Hong Kong) May 25, 2011

Do you know how to create products that offer value to youths?
Are your advertising efforts executed in a creative and fresh manner that garners their attention?
What is the right balance between traditional and digital youth marketing?
For the 7th year running, join us at this interactive two-day conference on “Marketing to Youths” to acquire best methodologies and techniques for boosting brand performance and ROI. Learn how Intel, Kellogg’s, Kraft, P&G, Unilever, HSBC, Health Promotion Board (HPB), MTV, Kotex, Nokia, Topshop, Starhub and Norton and more created authentic and genuine brands by engaging youths in their language and on their terms. Using in-depth case studies and workable solutions, dispel myths about what makes youths tick in comparison with past generations, embark on the youthsourcing process to co-create new product development and extensions as well as come up with a holistic integrated campaign that both engages and encourages participation from youths. At the end of it all, gain actionable insights into creating a brand youths are inspired to invest in on a daily basis!

For more details, please visit http://www.conferences.com.sg/conf-my7.htm

For more information, please email Ms Adrielle Ting at [email protected] or call us at +65 6372 2202.

Official Website: http://www.conferences.com.sg/conf-my7.htm