Marketing to Asian Women Conference October 8, 2009

The present-day woman: A mother/wife/daughter/working professional/caregiver. Every marketer knows that she makes up the largest and most lucrative market segment in the world. Women in Asia Pacific’s key markets alone amount to more than 1.3 billion currently. Touted as the Chief Executive Officers of just about everything consumer, women have evolved from being multi-tasking to being "multi-minding" – mentally juggling the many facets of their frenzied lives. This elusive audience cannot be fit into an icon mould and marketers must shatter stereotypes, identify and appreciate their different personas to create relevant messages that stick. They must move towards a fresh approach that mirrors the attitudes and thinking of the modern female segment.

Do you know how to build your brand with the female audience for trust and loyalty?
Can you influence behavioural patterns to connect with this segment?
Are you able to justify additional costs related to creating gender-specific market segments?

This informative 2-day conference on “Marketing to Asian Women” will equip you with the techniques to effectively reach out to the trendsetting Asian woman. Learn how female shoppers and consumers vary and discern the female shopper’s spending habits. Fire up your branding and digital marketing efforts to create dialogue and emotionally engage the female audience. Glean tips on sustaining relationships with women and participate in a thought-provoking panel discussion on “Gender-Specific Marketing”. Featuring case studies and experiences from adidas, Coca-Cola, MasterCard, Huggies, Simple, BIC, NewUrbanMale.com, Health Promotion Board and more, learn how to forge authentic connections and win the loyalty of Asian women.

For more details, please visit http://www.conferences.com.sg/S1351-MW3-24N-L.pdf or http://www.conferences.com.sg/conf-mwm.htm

For more information, please email Ms Lorraine Tiang at [email protected] or call us at +65 6372 2201.