226-236 City Road
London, England

You will find this course most useful if you have experience of marketing to affluent customers and are responsible for developing or marketing luxury or premium brands online. The course is designed for in-house marketers and agency staff and covers the full range of online marketing activities, exploring the key differences encountered when marketing to the affluent consumer.

Customer profile
Who is the affluent consumer and what are the characteristics or their online behaviour?

Customer journey Marketing to affluent consumers - the key elements of an online marketing plan/campaign and the differences when marketing luxury brands/products to the affluent consumer:

• Advertising
• Affiliates
• Analytics
• EIPs
• Email
• Online marketing
• Partnerships
• Personal shopping
• PR
• Search engine - paid and natural search
• Social media
• Usability

What role does online marketing have to play in a multichannel marketing strategy?

Throughout the day there will be practical exercises, worked examples, checklists and guidelines to apply to your current or new activities. One of the follow-up activities will be a free email audit so you can test the deliverability of your email campaigns.

Official Website: http://www.e-consultancy.com/knowledge/events/1641/marketing-to-affluent-customers-online.html

Added by e_consultancy on March 18, 2008

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