Marketing Strategy & Planning, 21 - 22 May 2013 May 20, 2013

PROGRAM OBJECTIVES
To equip participants with the necessary knowledge and skills to craft effective Marketing strategies & plans that fit relevant internal and external environments.

PROGRAM CONTENT
- Concept strategy & planning
- Marketing strategic and operational goals & objectives setting
- Marketing related internal and external situation analysis
- Pinpointing Key Success Factors
- Conducting SWOT analysis
- Marketing strategies
- Marketing operational plans & programs
- Strategy implementation framework
- Marketing performance measurement, monitoring & control systems

LEARNING METHODOLOGY
A proper mix of lectures, Q&A, sharing, discussions, exercises, cases and activities.

RECOMMENDED PARTICIPANTS
* Directors / General Manager
* Marketing Managers / Product Managers / Brand
* Managers / Sales Managers
* Senior Marketing Officers
* Corporate Planners

COURSE FEE
() Rp 3.400.000,- per person
() Excluding 10 % VAT
() Including a certificate, refreshments, lunch, stationery and writing instruments

REGISTRATION & FURTHER INFORMATION
Trimitra Consultants
Ms. Dwi Lia / Ms. Tisca Hadyanita
Phone : (+62 21) 7451948 & 7452275
Fax : (+62 21) 7452049
Email : [email protected] / [email protected]
Website : http://www.trimitra.net / http://www.trimitra.net