Rob Key will be speaking in a session with Sean McDonald (Dell Inc) on "Reputation Management: Preventing Negative Statements from Ruining Your Brand Image"
The session begins at 2:00 p.m. on Thursday. Some of the topics that will be covered are: tracking your online reputation, tactics for lessening the impact of negative comments about your brand, and options for turning around your negative brand reputation.
Official Website: http://www.marketingprofs.com/events/5/conference
Added by Converseon on October 20, 2008