March Mustache Madness April 4, 2009

Please consider this a personal invitation to participate in the third annual St. Louis chapter of March Mustache Madness. This organized homage to the badly maligned mustache originated in Baltimore, where it has become increasingly popular each year, exalting and embracing that little lip warmer to a status beyond mere hipster irony. If you are interested in participating, all necessary information follows. Let's reclaim the 'stache!

Step 1. Use the months of February & March to cultivate a nice growth of facial hair.
Full beards are a warm, cozy option for these harsh winter months.

Step 2. During the month of March, shave off all excess facial hair to let your mustache shine as a beacon of masculinity and style above your upper lip.

Step 3. Wear your mustache with pride.

Step 4. On April 4th, we'll be hosting a mustache party. You must have a mustache to participate (this applies to the ladies, too). There will be a mustache maintenance booth for last minute improvements or impromptu participation. The evening will feature mustache music from your favorite mustachioed musicians of the 70's and 80's. Prizes will be awarded for Best Homegrown Mustache, Best Handmade Mustache, Best Celebrity Look-Alike Mustache and Most Original Mustache.

Step 5. Convince a friend to do it next year. Eventually, they'll thank you.