Mapping Customer Intelligence – Know Thy Customer? September 23, 2008

For any business retaining the customer stems from building relationships with them, and those relationships have to be managed. This conference will provide a deeper understanding to the companies taking serious steps in analyzing their consumer behavior so they can forecast and customize their offering in the near future. This is where true Customer Intelligence (CI) comes in. Whether the relationships are so finely tuned as to be one-to-one relationships, or whether they are in bigger segments or groups, management principles remains the same.
Informedia-India realizes that corporate success depends extensively on extracting the maximum possible value from existing customers rather than simply trying to acquire new customers at greater expense. Undoubtedly CI has grown in the minds of marketing executives from being a heavy, costly IT project to being a widespread, corporate attitude - and the need for a process of change management is being recognized.
This exclusive conference will provide the industries a genuine competitive advantage to be gained from recommending the right thing to the right customer at the right time - and that's the most important aspect of CI and one-to-one marketing. After all, the customer who's offered exactly what he needs at the right time is more likely to make that purchase from that organization than if he had to shop around to find it.

Official Website: http://www.customerintelligence-india.com/