Making Media Connections June 8, 2011

Making Media Connections is designed for nonprofit staff, volunteers and board members who want to tell their organization's story, throughout the news media or other channels.

The event is divided into two days. Wednesday includes pre-conference workshops. Please register for each workshop you want to attend on Wednesday, June 8th. Thursday is the conference, which includes panel discussions, keynote speakers and networking. If you would like to attend on Thursday, please register for the full day and chose your sessions on the day of the event.

Four key conference takeaways:

* Training: increase nonprofit communicators’ skills and understanding of the news process, allowing them to better access the media in ways that are effective;
* Sourcing: journalists get leads and sources from among a group that tends to receive ‘spot’ coverage rather than more focused and influential treatment;
* Skill-building: Connecting these two groups with web advocates and nonprofit technologists in order to develop a better understanding of new media to deliver their message and,
* Relationship-building: the conference builds relationships between nonprofit and news outlet personnel. Beyond more and better coverage of nonprofits, their constituents, and their issues, the outcome of our conferences has been understanding and consensus on where nonprofits fit in the news cycle.

Questions about the conference? 312-369-6400

Official Website: http://www.communitymediaworkshop.org/mmc2011