Have you ever had a situation where you needed to buy something but simply do not know how to make a decision because there's just too many choices?
Similar to a helpful salesperson, guided selling is a process that helps consumers make complex decisions through product education. Wrapped in a software application, it will lead a consumer through a set of questions that assess their values, intended usage and knowledge of a particular category.
Its potential is massive in that the interaction component allows these tools to create authentic conversations between "users" and a trusted adviser, teacher, and consultant all in one.
This talk will explore the concepts, applications and a case study that will show how this idea can manifest into a design. Feel free to ask questions any time during the presentation.
(There will be free snacks. Beverages will be available for discount price from the center. Donation of $5 to the center is suggested.)
Official Website: http://ixda.org
Added by go4gr8 on November 9, 2009