76 Congress Street
Portland, Maine 04101

Have you ever had a situation where you needed to buy something but simply do not know how to make a decision because there's just too many choices?

Similar to a helpful salesperson, guided selling is a process that helps consumers make complex decisions through product education. Wrapped in a software application, it will lead a consumer through a set of questions that assess their values, intended usage and knowledge of a particular category.

Its potential is massive in that the interaction component allows these tools to create authentic conversations between "users" and a trusted adviser, teacher, and consultant all in one.

This talk will explore the concepts, applications and a case study that will show how this idea can manifest into a design. Feel free to ask questions any time during the presentation.

(There will be free snacks. Beverages will be available for discount price from the center. Donation of $5 to the center is suggested.)

Official Website: http://ixda.org

Added by go4gr8 on November 9, 2009

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