188 Madison Avenue
New York City, New York 10016

Top advertising execs from world’s top notch ad agencies come together under one roof to talk about the competitive, cut throat business of advertising.
The panel discussion will be conducted by Tracy Tuten, social media and advertising expert and author of Advertisers At Work, published by Apress, June 2012 featuring :
Doug Fidoten from Dentsu America (Canon)
Eric Kallman from Barton F. Graf 9000 (Known for (Old Spice, Skittles, and Starburst)
Jayanta Jenkins from TBWA/Chiat/Day (Gatorade, Nike, Lebron James)
The discussion will get our advertisers to share their favorite stories, talk about how advertising has changed over the years with changing behaviors and trends, disruptions, new technology and business structures. They will debunk the myths of advertising following the days of Mad Men, make predictions on the industry’s future and offers insights into how Creatives brainstorm and what makes top notch agencies tick.

Added by Apress on July 10, 2012