Dixon Jones, Receptional LTD
Searchers & engines alike are more likely to use and recommend your business if there are more third party sources recommending you in the correct context.
This workshop looks at the misnomers of link building and brings the concept of link building away from search engine manipulation and back to sound marketing principals. The workshop will start with the ways in which you can build up an "audit" of a site's link structure and strategy, with a view to developing a coherent link and reputation development strategy that transcends search engines whilst remaining sympathetic to the way in which they aim to work.
Official Website: http://searchenginestrategies.com/london/training.html#link-reputation
Added by SES on December 11, 2008