Leveraging Green Social Networking for Authentic Branding October 8, 2009

The rapidly growing world of social networking is changing marketing and communication strategies for businesses. Gone are the days when an organization manages perceptions of its brand through a one-way flow of information to the public. Social networks have given brand ownership to consumers who now have the power to share information, positive or negative, about a brand quickly with their online community. Join Rajeev Kapur, Founder and CEO (Chief Wala) & Justine Burt, Chief Green Officer, Greenwala, and learn how Greenwala's social network fosters transparency that can enhance or diminish your brand and which strategies and practices increase market perception of your brand's integrity.

Over the past few years, organizations have learned how to communicate their corporate social responsibility credentials to a powerful effect by leveraging the social networking world. For example, messages that engage and inspire the public to take environmentally and socially conscious action will reflect positively on an organization's sustainability ethic. Hear how Greenwala links corporate social responsibility, social networking, and a passion for sustainability into their core business strategies and practices.

What you will learn and take away.
1. How can our business use social networking as a strategy for sustainability and for deepening brand presence and integrity in an artful way?
2. How can we use social networking to encourage customer actions that enhance our brand and foster sustainable behavior?
3. How is greenwashing defined and what methods can help us avoid it?
4. How can we distinguish ourselves and our companies and make a difference in how our customers view the sustainability of our products and services?

About Greenwala
Greenwala is a For Profit Philanthropic company focused on harnessing the power of a community to create opportunity for people to "Go Green" and improve their lives.

$25 members, students, affiliates, $35 all others. At door $35 members, students, affiliates, $45 all others,.

Official Website: http://www.strategyplus.org/chapters/NorthernCalifornia.php