Let's Get Real conference 2011: How to evaluate success online? September 20, 2011

Do we really know what we are doing online? Does counting the visitors to our websites really tell us anything? Do we need all the social media channels we start? Is there evidence of real engagement happening online? Do we really know what we are trying to achieve and who it is for?

These are difficult questions that everyone developing online services needs to ask themselves. It has almost become a cliché to say that online technologies have touched our lives, changed our behaviour and altered our expectations. The cultural sector is not immune to these changes, but how do we know if we are actually doing well?

Come and join Culture24 for some honesty, plain-speaking and troubleshooting. You can listen to great presentations, find out about our latest action research and most importantly join in the workshops, Crit Room, helpdesks and breakout sessions. You will leave with a better understanding of not just what success online might look like, but what it can mean for your organisation.

Conference highlights:

Keynote from Tom Uglow, Creative Lead at the Google Creative Lab.

Publication of the final report from Culture24 Action Research Project: How to Evaluate Online Success?

Session with Matt Locke (Storythings.com), plus lessons on “failing forwards” from some of the Action Research partners

Practical workshop strands looking at both strategy and tactics

Crit Room: submit your site’s problems for some friendly group therapy and constructive analysis

Informal ‘Talk Tables’ to meet with key industry players for problem solving and troubleshooting

Evening social event with yummy ‘Real’ food & drink sourced locally and the opportunity to play games and have fun.

Official Website: http://www.culture24.org.uk/letsgetreal