Legal Training - London October 2, 2007

Legal Training for Online Marketers: All you need to know about privacy, compliance, data protection, fraud, accessibility and brand protection in one intensive day.

We’re not short of guidance documents; there’s one for the Privacy and Electronic Communications, the ASA CAP code, E-mail and Multimedia Marketing to name but a few. What we are short of is the interpretation in the light of these guidelines and emerging case law.
In other words, ‘not what you can’t do, but what you CAN do!’

This course provides clarity on the legal issues of online marketing through using plain language to explain what is and what isn’t acceptable in the context of the most common forms of online marketing communications

WHO IS THE COURSE FOR?
The course is for all marketers involved in managing e-communications whether through web site, e-mail or SMS.

HOW WILL I BENEFIT?
After attending this course, you will be able to:
- Assess the legal requirements for a company web site
- Assess the legal requirements for an e-mail campaign
- Avoid being overzealous in interpretation of the law at the expense of marketing results

WHAT WILL I LEARN?
This wide-ranging course will cover the following topics:

Introduction to the laws and guidelines
- Data Protection Act 1998
- Privacy and Electronics Communications Regulation 2004
- Information Commissioner Guidelines
- Advertising Standards Association CAP Code
- Direct Marketing Association E-mail Guidelines
- Discrimination and Disability Law
- International laws

Checking compliance of web sites
- Cookies
- Data capture
- Privacy statements

Checking compliance of e-mail marketing campaigns
- Rented list contracts
- Subject Lines
- Unsubscription

Description Legal Briefing for Online Marketers: All you need to know about privacy, compliance, data protection, fraud, accessibility and brand protection and all before lunch!

We’re not short of guidance documents; there’s one for the Privacy and Electronic Communications, the ASA CAP code, E-mail and Multimedia Marketing to name but a few. What we are short of is the interpretation in the light of these guidelines and emerging case law.
In other words, ‘not what you can’t do, but what you CAN do!’

This course provides clarity on the legal issues of online marketing through using plain language to explain what is and what isn’t acceptable in the context of the most common forms of online marketing communications

WHO IS THE COURSE FOR?
The course is for all marketers involved in managing e-communications whether through web site, e-mail or SMS.

HOW WILL I BENEFIT?
After attending this course, you will be able to:
- Assess the legal requirements for a company web site
- Assess the legal requirements for an e-mail campaign
- Avoid being overzealous in interpretation of the law at the expense of marketing results

WHAT WILL I LEARN?
This wide-ranging course will cover the following topics:

Introduction to the laws and guidelines
- Data Protection Act 1998
- Privacy and Electronics Communications Regulation 2004
- Information Commissioner Guidelines
- Advertising Standards Association CAP Code
- Direct Marketing Association E-mail Guidelines
- Discrimination and Disability Law
- International laws

Checking compliance of web sites
- Cookies
- Data capture
- Privacy statements

Checking compliance of e-mail marketing campaigns
- Rented list contracts
- Subject Lines
- Unsubscription

WHO IS THE TRAINER?
Duncan Smith, 'compliance evangelist' and principal trainer on information law and privacy for compliance specialists iCompli®.

As a trainer and speaker Duncan is well known as someone who delivers practical advice to organisations on how to manage the legal and cultural risks associated with information management.

"It's not about compliance with legislation; it's about building a business case around compliance."

In his role as the Chartered Institute of Marketing (CIM) Course Director for information law and privacy courses, Duncan has trained well over 500 companies. That is a lot of interaction and a deep understanding of what you need to make compliance problems go away.

Official Website: http://www.e-consultancy.com/knowledge/events/1461/legal-training--london.html