Learning by Playing November 11, 2010

Learning by Playing @TechHub
in partnership with Pearson

How does each of us first learn? We're involved in a great big game called life and we work out how best to navigate it, form relationships and achieve the things we need or want. We learn through immersion and the sheer delight of living.

What could be better than enjoying a learning experience? Games makers are moving to the forefront of learning, and immersive worlds and games are becoming ever more popular.

Hear from Poptropica, MangaHigh, Moshi Monsters and others and see them demo the sites that have pushed them to the top in this space. Meet and mingle with others interested in the immersive and education gaming sectors over a drink or two.

Speaking/demo-ing:
Anna Rafferty, Penguin Digital MD – demo of Topsy and Tim Start School – app gaming experience based on the classic book to get kids excited about attending school.

David Samuelson, EVP Games & AR at Pearson – demo of immersive world Poptropica which has 200 million avatars created worldwide.

Toby Rowland, CEO BlueDuck/MangaHigh – demo of MangaHigh, a revolutionary videogame where players progress in the arcade games by solving math equations.

James Huggins, MD of Made in Me – demo of Land of Me, the world of creativity and learning for kids age 2+

Ben Betts, Founder of Curatr – an Oxford-based startup applying gaming mechanics to curriculum learning

Graeme Duncan, CEO Caspian Learning – a very interesting company using immersive games to train EU customs officials and other companies and government organisations.

Michael Smith, CEO Mind Candy - demo of Moshi Monsters, the ground-breaking entertainment and 'stealth education' world for kids (and adults).

This event is part of Internet Week London.

Official Website: http://learningbyplaying.eventbrite.com/