We are increasingly being urged to "join the conversation" online, instead of relying on the one-to-many communication model of the print and broadcast eras - but how do you find the right conversation to join? And, when you've got something to say, how do you make sure that people join in the conversation that you want to start?
Course tutor: Martin Belam
Date: Thursday 26 February, 2009
Venue: London W2 (near Paddington station)
Number of places: 8
Cost: £320 (+£48 VAT) including lunch. This course is now fully booked! If you wish to attend Martin Belam's next course please contact [email protected]
This course provides insight into:
* how search engines work, and how they can be made to work for you;
* how to create a distinctive voice for your blog to aid its discovery;
* how to use social media tools to amplify that voice.
You will leave understanding:
* how search engines work and rank content;
* how to use specialist search tools and techniques to uncover where the conversation is happening about your subject;
* how to blog in a way that encourages and generates conversation;
* techniques for engagement with your audience online;
* techniques for dealing with difficult voices online;
* how to track conversations via RSS;
* how to build a consistent online "personal brand" that commands attention.
About Martin Belam
Martin Belam is an internet consultant with a decade's experience of working with "new media" for brands like Sony, Vodafone, The Guardian and the BBC.
As a product manager and information architect, he has designed systems to deliver personalised news via email, music downloads via mobile phones, and online voting for the BBC's Today programme. He is a regular speaker at conferences across Europe and in the USA, and is widely acknowledged as a leading commentator on newspaper website design.
He has recently returned to London, having spent the best part of three years living in Crete and working as a freelancer. Martin has blogged at currybet.net since 2002, chiefly about the BBC, media websites and search engines. And also sometimes about Doctor Who and ghost walks.
To book your place now and pay using debit/credit card, please visit: http://www.journalism.co.uk/36/45/
To book your place now and be invoiced for the amount, please visithttp://www.journalism.co.uk/36/44/
Official Website: http://www.journalism.co.uk/36/43/99/
Added by clare_fisher on December 1, 2008