Lean Product Development: Learning is the Killer Feature with Flowtown's Dan Martell June 17, 2010

In today's world of open source, cheap computing power and API's, it's not if you can build it, but should you build it. The #1 startup killer is running out of time to "figure it out" before you get traction. Lean product development is the methodology that allowed companies like; PayPal, Yelp and Aardvark to pivot into their market to become a dominate player. There is a science behind the approach.

To increase your probabilities of succeeding as a startup, Dan will discuss:

-customer development
-feature prioritization
-split testing
-product metrics
-agile development

Come around 9:15 to register and grab a coffee and a seat before. Dan kicks things off at 9:30 am.

Continental Breakfast will be provided.

About Dan Martell:

Dan Martell is the co-founder of www.Flowtown.com, a social marketing platform for small businesses. An award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008.

Now living in San Francisco, Martell spends the majority of his time looking at ways to build a bridge between Silicon Valley and his home province of New Brunswick. As an informal angel investor, he is active in advising entrepreneurs using metric-based marketing tactics to gain market adoption.

Martell is passionately involved in facilitating micro-lending to entrepreneurs in developing countries through the non-profit, Kiva.org.