Part of Internet Business Basics at Seattle SCORE.
Customer retention is a big part of marketing, because keeping the customers you have is a whole lot easier than finding new ones. Your website can play a big part in that, from providing online customer support and other enhancements to using email to keep the relationship alive. Sure, there’s a lot of grumbling that goes on about email. And yes, it can be spam. But if people really want your information, they’ll be happy to sign up and stay on your list. Learn about what makes email an effective tool for driving traffic and making your customers happy. We’ll also be talking about lists – how to develop them and how to buy them too.
Instructor: Robbin Block, http://www.blockbeta.com/robbinblock/
Added by blockbeta on December 26, 2008