Joint PDMA & AMA Speaker Series: From Names to Power Brands - Kate Bristow of M&C Saatchi February 22, 2007

From Names to Power Brands
The Role of Strategic Planning in Product Naming

Presenter: Kate Bristow, EVP & Director of Planning at M&C Saatchi

Plan to attend this special joint event co-hosted by PDMA Los Angeles
with the American Marketing Association.

The name of a product or service can be more instrumental in its success than any other factor. And while it might seem to the uninitiated that product naming is a haphazard, random process, in reality the most powerful brands grow from a simple, logical naming process that has included the creation of a relevant brand positioning.

This presentation will focus on the need for strong strategic planning throughout the naming process. Nobody wants to end up with just a name. The goal is to come up with a name that has the potential to become a Brand, or better still, a PowerBrand.

The audience will leave with specific tools they can use to adapt this process to their own needs.

Fees
Students: $40
PDMA Members: $45
Non-Members: $50
On-site registration is $10 additional

Visit the web site to register now!
http://www.productinnovators.com/losangeles/events/index.htm

About the Presenter: KATE BRISTOW, M&C Saatchi

Having graduated from Oxford University with a MA in Philosophy Politics and Economics, Kate started her career in London, working at Saatchi and Saatchi. From 1987 until 1991, she worked for two highly acclaimed London creative agencies, before being lured back to Saatchi and Saatchi at the beginning of 1992 as Regional Business Director for Asia, and subsequently Director of Strategic Planning in the Singapore office. When the founders Maurice and Charles Saatchi left the agency in 1995, Kate followed them to their new start-up M&C Saatchi, becoming Director of Strategic Planning at M&C Saatchi Singapore.

M&C Saatchi went on to become the fastest growing agency in the history of advertising. Kate moved to M&C Saatchi Los Angeles in September 2003. The agency has a number of clients, including PETCO, the US Department of Commerce (US Tourism), Crystal Cruises, Ketel One, City National Bank, Qantas, the Getty and the San Diego Zoo

Official Website: http://www.productinnovators.com/losangeles/events/index.htm