John Robbins, Author of "The Food Revolution October 26, 2010

As heir to the Baskin-Robbins empire, John Robbins choose to walk away from the multi-million dollar ice cream business to pursue a healthier & ecologically balanced lifestyle.

Robbins outlines why eating is not just a culinary act – but one with profound political, economic, and environmental consequences. He offers mind-boggling information on factory farming, genetically modified foods, and the economics of food production (it takes over 5,000 gallons of water to produce 1 lb. of beef).

Robbins discusses why we need to re-evaluate our food choices and how becoming a food activist is essential to living longer and saving our planet.