Joan Schneider Speaks on B2B Product & Service Launch at PDMA Meeting November 1, 2007

Joan Schneider, President of Schneider Associates, will be giving a presentation about a new study exploring best practices and success factors for launching new products and services in a B2B market at The Product Development and Management Association (PDMA) New England Chapter meeting, November 1 at 7:00 p.m. at PRTM Management Consulting Firm in Waltham. The study was conducted by Schneider Associates, a Boston-based marketing communications firm, in conjunction with the Center for Business Innovation at Babson College.

The event is $20 for students and PDMA members ($30 after October 30 and $35 at the door) and $30 for non-PDMA members ($35 after October 30 and $40 at the door).

To reserve your ticket, please contact Patrick Richardson at [email protected]. For more information about Joan and Schneider Associates, please visit our Web site at http://www.schneiderpr.com and our blog, http://www.launchPR.com.

Official Website: http://www.productinnovators.com/newengland/events/index.htm