Jim McCann, CEO of 1800Flowers.com, on 'Hidden in Plain Sight' November 15, 2007

Join 1800Flowers.com CEO Jim McCann and Vivaldi Partners CEO Erich Joachimshtaler as they discuss Erich's bestselling book, "Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy." In the book, Erich explains how companies often miss obvious marketing opportunities.

Jim and Erich will introduce you to the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies like 1800Flowers.com generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives.

PANELISTS
Jim McCann, Founder and CEO, 1800Flowers.com
Erich Joachimsthaler, Founder and Chief Executive, Vivaldi Partners

$35 members, $50 nonmembers, $20 student members, $30 student nonmembers.

Official Website: http://www.sfama.org/events/calendar/nov07meeting