601 Townsend Street
San Francisco, California 93103

Please note: capacity has been reached for this event.

A hospital orderly walks 17 miles in the course of their workday. A city neighborhood houses multiple churches, but no place for Sunday brunch. Both scenarios present challenges that are emotional, functional and familiar. How do these challenges– the navigation of a hospital and the life of a city neighborhood - provide opportunities to design a better experience and shift the meaning of a place?

This event explores a human-centered approach to designing physical spaces, and the ways in which an environment passively or actively guides movement and punctuates it with memorable moments. Two complementary speakers will explore an interaction design approach to studying and designing the built environment.

Designing for Moments
Bryan Walker of Ideo’s Smart Space practice will talk about the human scale, using examples from hospitality and retail to show how an environment can create a moment with meaning and resonance.

Systems Thinking
Emily Golembiewski of HOK Architecture and Engineering’s Advance Strategies consulting group will talk about buildings as a system with its own language and grammar to guide navigation and flow. Examples from healthcare and workplace will illustrate how the building can guide users to the moments in Bryan’s talk.

Together, these talks illustrate a model of orchestrated navigation punctuated by moments that matter. The model is directly applicable to interaction design. After the talks, there will be a discussion about the exchange between built environment and virtual environments – from diagnostics to design, including influencing factors and stark differences.

Bryan Yuji Walker joined IDEO's Palo Alto offices in 1999, and is a Practice Lead for Smart Space. His work focuses on brand experiences for clients as diverse as Nike and the Cleveland Clinic. His designs have been featured in BusinessWeek and The Wall Street Journal and exhibited in the Smithsonian. He has been a speaker at a variety of conferences on design, storytelling, retail and hospitality. Outside of work he can be found exploring the California coastline or battling his aging Victorian home.

Emily Golembiewski is a consultant in HOK’s Advance Strategies practice. Her work focuses on a research-based approach to architectural practice, and has been applied to a variety of projects, including airports, hospitals and workplaces in the U.S., Middle East, Africa and Asia Pacific. Clients include HP, Apple and Cisco. Emily has also been active in arts education, curating a gallery exhibit at UCLA on alternative models of architectural discourse, teaching architecture to 4th graders and developing the store concept for the 826LA tutoring center, which featured a time travel supply store with the slogan “Whenever you are, we’re already then”.

6:30 pm – Socializing with light refreshments and Hiring Salon (employers/recruiters, bring job descriptions to share)

7:00 pm – Presentation

This event is FREE and open to the public.

Brought to you by IxDA-SF and Adobe.

Added by danimalik on September 8, 2008



159 folks have RSVP'd on the google form (Monday 5pm). Adobe's space can handle more! Just let us know you're coming (on the google form listed above).

Eugene Chen

How late will the event go?


usually runs from 6:30-7pm socializing, then talk is 7-8 or 8:30pm.