Be confident in understanding and effectively selling online advertising.
Selling online advertising can seem intimidating, there is jargon, new methods of pricing, a huge creative range and host of new research and monitoring tools to understand........and that is prior to pitching for the business! Help is at hand, you will be guided throughout these topics and more to ensure that when the day is over, you have all the answers, confidence and tools you need to begin capitalising on the revenue opportunities of the industries fastest growing advertising medium for your brand.
WHO IS THE COURSE FOR?
This course is for anyone selling (or managing sales people) traditional advertising for publishers who now needs to know digital. Including print, TV, radio, or in fact any content owner. This course is also for you if you are a website owner wanting to monetise the traffic on your site and will help you build a business and revenue model for online.
HOW WILL I BENEFIT?
You will understand the key differences between traditional advertising models and those on the internet helping you to effectively pitch and price the most suitable online solutions for your client base or business. The trainer will demystify online terminology and help you devise and present a business case for digital based on ROI.
WHAT WILL I LEARN?
How to create a business case for online
Monetising a website and producing a revenue model for online
The strengths and weaknesses of Online vs. traditional advertising and how to best manage a multi-channel campaign.
They key advertising formats that are available online and how to use these effectively
Key measures and techniques for tracking online advertising
Understanding the proposition editorially and commercially
Added by e_consultancy on March 18, 2008