50 Memorial Drive, 6th Floor
Cambridge, Massachusetts 02139

What kinds of videos are people watching online -- and how will viewing habits change in the months ahead? How can you measure viewer engagement, and get viewers to take action? Our panel will look at both content-oriented videos and marketing-oriented videos, and ask what makes them successful, and how producers of video will need to adapt to new dynamics.

Speakers will include:

- Adam Berrey, SVP Marketing/Strategy, Brightcove

- Denise DiIanni, Executive in Charge, Boston Media Productions & WGBH Lab

- Mike Hirshland, General Partner, Polaris Ventures

- Eran Lobel, Founder/CEO, Citylife.TV, Boston.TV

- Dean Whitney, VP, Digitas

- Scott Kirsner, Innovation Economy columnist, Boston Globe (moderator)

Presented by MITX and Boston.com

Official Website: http://www.mitx.org/main.cfm?sec_id=13&guid=3095f62a-88e0-42bc-b193-8d185c245f33&ART=307

Added by skirsner on January 17, 2008